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Why frozen food reduces carbon footprint?
Why frozen food reduces carbon footprint?
8 June 2022
Why frozen food reduces carbon footprint?
Why frozen food reduces carbon footprint?
8 June 2022

Møre than just longline

Alf Rune Ose, VP Longline at Mørenot, on creating a greener and automated future for fishery.
For many years the market for fully mechanical longline systems has been dominated by one company. In the past, Mørenot has reliably delivered system parts like haulers, LineTech control units, rollers, and magazines to fishers around the globe. But now Mørenot is challenging the idea of traditional hydraulic longline system with its first fully electric longline system for both deep sea and coastal fisheries. Seeing the opportunity of a fully electrical system, Mørenot has heavily invested in innovation that enables fishers to effortlessly achieve higher efficiency, lower energy consumption, and better working conditions. Mørenot’s VP Alf Rune Ose explains how their engineers in Iceland developed the complete mechanical system with an updated LineTech longline control system to revolutionize the fishing industry.

Growing up near Norwegian fjords

Alf grew up in the Norwegian countryside, in the small city of Aalesund surrounded by fjords. Born into a family of skippers, he was introduced to fishing and sailing early on. “The ocean has always been a big part of my life. I bought my first sailboat with my father when I was 16 years old, and we spent every summer sailing. Being a self-taught sailor, I learned through books as much as I did through trials and errors. In my earlier years, I have crossed the North Sea several times, from Ørsta to Lerwick. And today, my youngest enjoys sailing with me in the summer.”
Alf Rune Ose, VP Longline at Mørenot

Alf Rune Ose, VP Longline at Mørenot

Alf’s start with Mørenot Dyrkorn

“I studied marketing in college. Then, I started working in a company that specialized in industrial products for infrastructure projects, focusing on sales and project management. In 2011, I joined Mørenot Dyrkorn as a Sales Manager for the longline and hook business.”

Mørenot Fishery

Mørenot has been on the market for over 100 years and is a trusted brand within the fishing industry and aquaculture. Mørenot Fishery is a division of Mørenot with over 800 employees, selling fishing gear to commercial fishing fleets worldwide.

Working as the head of longlines

Alf tells us, “My sales area is mostly the export markets. Mainly I am supporting and following up with my sales team. I make sure that they have the proper tools to do their job and ensure that we follow up with the customer in a productive and professional way. We discuss strategies and economic results on a monthly basis. We started this major mechanical longline product launch in 2020, which has been a pleasure to be a part of. The engineering team has done great work and it is very satisfying to now see and experience the end result.”

The challenges ahead

“This new project challenges us to start up a new product line to compete with an established player that has dominated this market for years. We are ready for this challenge, and we are fortunate to know the fishing industry in and out. We are the industry. Mørenot is a large company that fishers trust, and we know that this product will not let them down. We are proud of this full-range system, and we are confident that there is a space and need for us in the industry. Our mission is to constantly evolve, make our products greener, and keep up with our customers’ feedback.”

Will electric longline systems replace standard hydraulic systems?

For decades, longline systems have been hydraulically operated. This is a robust design, but it heavily limits the possibilities to adjust the machinery. Fishers are also surrounded by loud noise from the hydraulic pumps onboard. Meanwhile, ship owners are forced to account for high power consumption and frequent maintenance. “It was time for longline technology to leave the past behind and offer a greener, user-friendly, and easily controllable system,” explains Alf Rune Ose. “So, the question is not if but when electric systems will replace the old standard of hydraulic longline systems.”
Mørenot’s fully electric longline system only consumes the power it needs. Compare that to hydraulic systems, which are “full steam ahead” at all times. The electric system enables the user to control different power modes and programs while being exposed to practically zero motor noise.

Young talent challenges old technology

Mørenot decided to find fresh talent that was ready to think outside the box and make their vision a reality for this big project. Alf explains: “We intentionally chose younger engineers to design this longline system. They know the newest solutions and technology available on the market, they bring fresh ideas, and they are not “stuck” in the same old ways of doing things. We have also found that younger engineers are more focused on eco-friendly solutions and are constantly trying to improve how much energy is used.”
Three engineers from Iceland are the brains behind this product. “They have done a really good job! They are entering a market that has not been challenged before.”

Key design features

Oskar, Ragnar, and Emil
The Mørenot development team in Iceland: Oskar, Ragnar, and Emil (front to back).
Alf Rune Ose explains his thoughts on the key design features: “We all know that working with fish is a messy business. So we wanted to make sure that our new system was super hygienic, easy to clean, and straightforward to maintain. A lot of fishers are looking for better options and more diversity in the market, and our new system offers both. Our competition pushes us to do better for our customers, and we can say that there is plenty of room for us.“

First delivery on a commercial fishing boat

In March 2022, Mørenot installed their first complete electric longline system on the Norwegian fishing vessel F/V Kap Farvel. Within less than three weeks, the complete system was installed onboard and the fishing boat crew was loading the boat with bait. The Kap Farvel started test fishing west of Aalesund for a week before the vessel sailed to the south coast of Iceland.
“The reports we got back from the boat after almost seven weeks at sea have really highlighted the great use of the system, the good functionality, and excellent engineering performance. Most importantly, the fishing has also been good! Up to 15 tons a day… This is the first vessel that we have installed the complete deep-sea system on, and we and the crew are very happy with the results,” recounts Alf Rune Ose.

Statement from shipper

“Mørenot ‘s automatic electric longline system has been a game-changer for our boat. This system has been requested for years, and fishers worldwide are excited to finally exchange their hydraulic long line systems for electric long line systems. Our fishing has improved, our work performance has increased, and our crew enjoys more peace and quiet on board. The old hydraulic longline system makes a lot of noise, and it was expensive to keep it up and running. The electric motor runs without noise and makes the work environment more comfortable. This system is designed so you don’t use more energy than necessary, and therefore, you lower your carbon footprint. One of the most significant benefits of this system is access to information through electric screens. Quick access to information about how the system is working and what needs to be done or changed to maintain it reduces downtime due to a breakdown or maintenance.”

Mørenot does not only manufacture and supply fishing boat components, but we integrate and set up whole systems that work together. We build long-term relationships with our clients, and our goal is to see our clients succeed.

Longline fishing in Canada
Sustainable fishing

Mørenot has designed a system that is suitable for fishing worldwide. Fishing in Canada has unique environmental challenges that have been accounted for. By integrating the sensors into the motors, you get more accurate readings that can be read directly from electric screens. One of the most significant advantages of the electric system is the system’s ability to follow the movements of the boat on the sea. Hurricanes out on the sea, causing uncontrolled movements, will cause reduced catch, but the new electric long line system tackles this problem. When sailing through high waves, the hauler adjusts the speed, so the line almost stops on the way up and speeds up when the boat goes down the wave. This feature contributes to more fish fished and bigger fishes on board. The automatic electric long line system is less energy-consuming, more accurate, environmentally friendly, and sustainable.

The future of longline

When asked about the future, Alf has a clear vision for Mørenot longline. “The aim is to enter the longline market globally and get into a good position. We know that is not an easy thing to enter this market. To get our share of the market, we need to work hard. We know it will take time, but we have a great product. And so, we are here to prove ourselves by being reliable like we have been on the fishing gear side for more than 100 years.”

Need information?

For more information about the new Mørenot electric longline system, email our experts at or find all details at:

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